One of Mike’s first jobs was within a Printer department at a local bureau. It was the start of a journey that would lead to where he is today, owner of Tailored Data. The experience with data and document composition work on variable print was priceless, and he still uses the knowledge today to ensure client data is processed, cleansed and ready to go to print.
With GDPR around the corner it’s incredibly important that printers start to see the true benefits of processing client data, otherwise they could end up on the wrong side of the ICO, leading to fines of up to 4% of turnover. The new rules coming in mean that both data owner and processor are responsible for the data. If any variable print is sent through the post deemed to be inaccurate or incomplete it should be rectified or removed immediately.
We give data the importance it deserves, and based on initial calculations it is more profitable for a printer to remove incorrect data, than it is to print it. Morever, if a printer can go back to its client and tell them how many deceased, movers or duplicates there are surely that’s a win-win for everyone!
As mentioned above it makes sense to ensure data is cleansed, both from a legal and financial perspective. We have two free reports that we can provide, white labelled, that a printer can use for its own client showing any irregularities. Then, it’s totally up to you what you would like done with the data. Remember, the audit is free so there’s no obligation to pay anything up-front.
Using our services we can ensure you stay on the right side of the law, and keep in the good books with your own clients – it’s added value, and clients love that.
If you would like to know more about the benefits we can offer printers please contact us on 01793 423 849 or email us at firstname.lastname@example.org