Millions of mailing packs do not reach their destination every year due to poor or missing address data.
Millions more packs do not get to the intended recipient because they have either moved address or passed away.
If you’re looking to use data as part of a marketing campaign then it’s very likely you’ll need campaign management. It involves normalisation and standardisation of your data, ensuring it’s in a unified format, then going through processes to guarantee its relevance and cleanliness. Some of the processes include: