According to the TechTarget website CRM is:
“…a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.”
Many companies use CRM as a way of simply managing the data they have, others go beyond. There is an endless stream of CRMs coming into the market, and that’s because they are specialising. We now see CRMs for electrical companies, micro-enterprises, lead management, charities, a combination and more. What’s more, we’re seeing a decrease in up-front and ongoing fees for CRMs, meaning more organisations are moving to an off the shelf solution rather than building or maintaining in-house bespoke solutions.
User-interfaces are friendly, easy-to-use and take care of back-end duties such as job number allocation, adding contact details, setting up follow-up alerts for those quotes that have been sitting around for a while amongst many more responsibilities that can lead to sleepless nights. Competition is heating up amongst competitors and that is good for users!
In the charity sector there are hundreds of CRMs alone; some are customisable, some not, some come with free training and support, some not. Click here to read an article from The Guardian on charity CRMs.