We specialise in ensuring data is both accurate and up to date. With 15 years of experience in the data cleansing and marketing sectors we know what it takes to get your data mailable and compliant.
Our market leading software can detect and remove poor data, deceased and mover records. Moreover, we can improve the quality of address data to increase the chances of the mailing piece reaching its intented destination.
We run client data through a set of data modules that can be separated out into two distinct sets of processes. The first involves improving the quality of the data and removing poor or obsolete data. The second involves adding, amalgamating and/or updating the data set to get the fields you need for your mailing.
The Royal Mail provides a PAF (Postcode Address File) database containing the UK’s addresses. We match client data against this database and update records where necessary – this can lead to an increase in mailing piece delivery rates. Then, we remove duplicates, deceased and mover records and can provide these back to the client. Poor or obsolete data is also removed.
Step 2 – mailing specifics
With a clean data file to work with we can add client specific fields, including mailing codes used to enable DSA mailing discounts. Other fields include sequence numbers, campaign codes, asks (charity specific), salutation, prize draw and much more. Morever, we can split or merge data using specific segments or even demographical and/or geographical information.
With the 2 steps complete the data is provided back in standard csv format ready to go to print!