The GDPR is clear: data should be accurate and up to date. If you do not stay on top of your personal data it can quickly become inaccurate and out of date, putting you at risk of a non-compliance, complaints and a showdown with the ICO.
Our market leading software will reinvigorate your data, bringing back to life potentially obsolete data meaning you can continue to engage with contacts. How does it do this? Read more below.
There is no standard process to follow and that’s because every client datafile we cleanse and update is unique. Before proceding with any work we provide a free data audit that outlines the areas for improvement and issues we have identified with your data.
Step 1 – enhance & enrich
The first stage of any cleansing work we do is to improve the quality of the names and addresses. The Royal Mail provides a Postcode Address File (PAF) database containing the most up-to-date set of UK addresses. We match your data to this database and make improvements, such as updating a postcode or adding a town. We also do subjective data checks looking for incorrect characters, blank addresses, obscenities and more, all of which will be flagged in our data audit report.
With the data quality improved we set about removing data that is obsolete or of a poor quality – these will be provided back to you in a separate file. Typical examples include records containing little data, no names or addresses, duplicates, deceased or address movers. In the UK thousands of people move address every year.
Data cleansing & update can keep your data relevant for longer, keeping the client engagement alive and your organisation compliant!